Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Fantom

A new category of wearable tech is here with the launch of ‘Fantom’ – a smartband designed explicitly for fans. Using technology in new and exciting ways, Fantom leads the FanTech movement by combining innovative tech with fan culture to change the way consumers engage with their favourite sports teams, artists and performers. Fantom – together with the teams – offers a host of bespoke features for sports fans including instant match stats, breaking news, inside club information, geo-located updates, fan polls, man of the match, quizzes among other features to help bring fans and the teams, closer together. The in-built technology aims to create a genuine community of passionate, and likeminded people while providing a seamless experience. Fantom is right there on your wrist, sending strong tribe signals, however, in a more discrete way than a club jersey. While football fans are the first to benefit from this exciting technology, Fantom's ‘FanTech' has the potential to revolutionise the way other sports teams and music artists interact with their passionate followers.

Creative Agency

Creative Agency: BBH Stockholm

Strategist: Christian Lindman

Producer: Andrea Winkler

Executive Creative Director: Jepser Eriksson

Designer: Christoffer Hallqvist

Tech Lead: Fredrik Giliusson

UX Designer: Andreas Jakobsson, Lars Englund

Developer: Vasyl Fedasyuk

CEO & Founder: Carl Norberg

Growth: David Prentell

Creative director: André Karlsson

Backend: Sergei Karetnikov

Creative Technologist: Andreas Mattson

Category: Social networking, Sports and leisure

Genre: Creative technology