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Corona Summer Vibes

Using an integrated digital campaign, we ran a series of ads on Spotify across the UK. First, the listener would hear a vivid audio commercial, packed with story and sounds of the adventure waiting for them in Ibiza. After igniting the listener’s imagination, the audio spot finished with a call-to-action directing them to a custom-designed Corona microsite. Here they could add their favourite song to a collaborative Spotify playlist, before entering their details in the hope of winning this unique Ibiza experience.

Client

Advertiser: Corona

Digital Agency

Digital Agency: Red Apple Creative

Media Agency

Media Agency: Spotify

Category: Alcoholic drinks , Beers

Genre: Digital