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Xbox Design Lab Originals: The Fanchise Model


Advertiser: Microsoft

Brand: Xbox

Creative Agency

Creative Agency: McCann London

Copywriter: Jim Nilsson

Art Director: Jacob Björdal

Planner: Charlotte Walters

Chief Creative Officer: Rob Doubal and Laurence Thomson

Digital Agency

Digital Agency: MRM/McCann

Production Company

Production Company: Craft/McCann

Producer: Doris Tydeman