null - Dairylea

We created two bespoke compositions alongside ace composer/producer Jason Cadden, built around the same set of lyrics - one 'Super Cheesy' execution in the style of Barry White, and one 'Super Cool' that captured a popular electro/dance tone. Each song incorporated simple fun ways to eat Dairylea, along with cows mooing to give it some punctuating humour. These ads were targeted in equal rotation to listeners so they were exposed to each side of the campaign, no matter what their usual preference. They were then directed to a microsite that analysed their Spotify listening habits to find out how super cool or super cheesy their music taste is.