• Language
    • GERMAN
    • FRENCH

Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Avon - Predicting The Future Of Fragance

What happens when you generate global interest in new scents before they hit the market? THE RESULTS - A comprehensive testing strategy that forecasts positive sales performance for 10 new fragrances around the world. THE CHALLENGE - Measure the success of tomorrow's scents, today. Avon needed a surefire method of predicting success and scalability of new fragrance concepts before putting them through production. To us, this meant building a testing protocol that used qualitative and quantitative measures to determine rational purchase interest and emotional enthusiasm for each scent. THE SOLUTION - Craft a multi-faceted test that hits all the right notes. Using MindSight® Motivational Profiling we designed a concept evaluation protocol to globally measure rational and emotional interest in each fragrance. Our in-market sales validation study enabled us to determine Avon’s real-world market potential for each concept—resulting in actionable sales prediction data for 10 new fragrances.

Category: Beauty & Health

Genre: People