Hublot - Connected Frame
An AR-powered retail innovation helping Hublot sell luxury watches outside its boutiques.
THE RESULTS - Connected Frame enhanced Hublot's customer experience, whilst enabling collection of valuable CRM data to build long-term relationships.
THE CHALLENGE - Enhance the customer brand experience beyond the boutique.
People do not buy a luxury item like a Hublot watch without trying it on for size and feel. How could we recreate a premium retail experience within the constraints of key retail environments, like an airports, whilst improving customer brand experience, and unlock data collection opportunities at touch points.
THE SOLUTION - Connected Frame, brand commerce in action with AR
In response to Hublot's business challenge, our blue-infinity Linked by Isobar team created an augmented reality (AR) experience integrated with Salesforce CRM software to close the gap between brand inspiration and transaction.
What is unique here is that whilst most AR applications today are mobile based, this experience is accessible to all shoppers – through the simplicity of a kiosk solution that provides a premium and engaging experience.
The ‘Connected Frame’ journey begins when a customer places their wrist under the showcase. The user's movements are transmitted in real time to create a 3D holographic image of the wrist carrying the watch model of their choice displayed on screen.
Customer data is collected using a smartphone interface and integrated into Hublot touch points in Salesforce CRM. The display also offers an intelligent solution for the storage and safety of valuable watches in the retail market.
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