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BMW Factory

29/08/2018
Animation
Shanghai, China
16
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Post Production / VFX
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We teamed up with director Alessandro Pacciani to promote the new M4 and BMW Motorsport division. The goal was to seamlessly blend the footage with carefully generated night scenario, sparingly lit by foggy lighting. We've crafted mysterious, slightly dark mood of Nowhere City but kept the realism to highlight the 425-horsepower main attraction.
About Juice

A full-service visual effects, design & audio powerhouse with studios in Poland, Japan and China.

Juice blends VFX, 2D/3D animation, Unreal Engine creations, original score, sound and visual design, brand identity, mixing, and postproduction to produce moving experiences in film, audio, and digital spaces. Our tight knit family of directors, composers, artists, and dreamers has helped transform and redefine work for NETFLIX & HBO, BMW & Mercedes, Coca-Cola & Nike, Virgin Mobile & Dolby, Sony Entertainment, CD Projekt RED, and the BBC. We’re suckers for how big ideas look and sound, and we’ve traded many a weekend for sweating out the details that make them come alive.

Cosmopolitan, shapeshifting, award-winning, Juice.

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