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AXE - 'You're Gold'

27/08/2018
Sonic Branding
Amsterdam, Netherlands
33
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Music / Sound
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In its quest to help guys everywhere be the best version of themselves, Axe is launching Axe Gold body spray with ‘You’re Gold’, a new campaign targeting young guys, telling them that when you smell fresh all day, you can be your most confident self. The campaign pays tribute to what young guys are into today – mixing internet memes, entertainment, sports and gaming references to create short scenarios that guys all over the world can relate to. Using short, snackable media formats ‘You’re Gold’ heroes individuality in a fun and progressive way, showing guys in situations in which being confident (and smelling good) is what makes them stand out.
About Amp.Amsterdam // The Sonic Branding Company

Sound at the speed of culture

Amp.Amsterdam // The Sonic Branding Company, with offices in Amsterdam and New York,  is a music and sound partner for brands, ad agencies, and production companies.

Amp.Amsterdam develops sonic identities for brands, produces and licenses music for commercials and films, is a sound design and audio post-production company, and manages music rights. Amp.Amsterdam works for brands like Webex, Zespri, Bol.com, Gojek, Coca-Cola, Albert Heijn, Greenpeace, and Audi.

Utilizing its global network in the music industry and its partnership with Universal Music Group, Amp.Amsterdam is a conduit that brings the best songs, artists, composers, producers, and studios from every corner of the world to any project or client.

Together with our strategic partner Ambassadors we deliver integrated creative services on sound and image.

Please contact our Brand Client Manager Maurice Paans for any questions or requests.

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