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#HeSaidYes

One of the most romantic moments that are still viewed as a cliché is a marriage proposal. According to Miriam Dabian, Director of Aruba for Latin America, “in Aruba we always believe that expressing love should not be tied to any genre or rules. That is why we invite women to inspire themselves in the Caribbean's best beaches, in the perfect weather and colorful sunsets of our Island, to surprise their partners and have it be them who say: ‘Yes, I do’”. In order to bring this initiative to life, Aruba created www.arubahesaidyes.com, that invites Latin American women to propose to their boyfriends. This activity will be available from August 9th -29th, when every interested woman can register to win a flight for two to the Island. Once in Aruba, this lucky winner will recreate the perfect proposal thanks to the help of an expert Proposal Planner.

Client

Advertiser: Aruba Tourism Authority Latin America

Brand: Aruba

Creative Agency

Creative Agency: MullenLowe SSP3 Colombia

Copywriter: Alejandro Chávez / Abel Antonio Gómez / Miguel Gómez / Luis Giraldo

Art Director: Camilo Londoño / Byron Poveda / Juan Moreno

Planner: Juan Camilo Romero

Producer: José Vicente Altamar

Chief Creative Officer: Carlos Andres Rodriguez

Account Executive: Sebastián Salazar

Planning Director: Carolina Mejía

Chief Operations Officer: Juan Pablo Garcia

Head of Strategy Latin America: Marialejandra Urbina

Creative director: Juan David Arboleda / Guillermo Siachoque

Digital Agency

Digital Agency: MullenLowe SSP3

Digital Directors: Hernán Henao / Natalia Torres

SMM: Natalia Rodríguez / Andrés Granados

Web Content: Lina Rodríguez / Camilo López

Digital Planner and Performance: Silvia Gómez / Paula Muñoz

Multimedia and Digital Designers: Adrián Bravo / Javier Pinzón / Felipe Villalobos / Julián Olivares

Project manager: María Camila Barrera

Media Agency

Media Agency: Beat

Media Directors: Jesús Castillo / Alejandra Rodríguez / Claudia Sánchez

Production Company

Production Company: Macarena & Co

Executive Producer: Diego Ossa

Director: Miguel Herrera

Producer: Aura María Jaramillo

Editing: Jonathan Bolívar

Field Producer: Aura María Jaramillo

Music

Music Company: DC Audio Post

Category: Services, Tourism, Travel