null - Scandinavian Tobacco Group Locked-In Humidity Packs

Response developed the campaign for Scandinavian Tobacco Group to promote the availability of their premium cigars in non-traditional locations. Featuring cigars from Macanudo, Punch, Partagas and Hoyo de Monterrey, the campaign focused on communicating that these cigars with storied histories can now be picked up when the impulse that now would be the perfect time for a great cigar, strikes.