Jet.com Brand Identity

Firstborn is a design and innovation company. We work with forward-looking companies to shape modern brands for a purpose-driven future.

Founded in 1997 as a design and technology company, we’ve seen the landscape change dramatically. Our industry has transformed, our clients’ businesses and their challenges have become more complex, consumer behavior has shifted, and we, as a company, have evolved with those changes.

Twenty years ago, Firstborn was founded on the belief that intuitive and engaging consumer experiences and digital products will help move our clients’ businesses forward. We still believe that today.

Today, we help our clients realize the full potential of being a modern digital brand through a combination of our proprietary design process and the work forged from it.