null - Jet.com Brand Identity

Jet.Com asked Firstborn to create a unified brand identity that consistently represents the brand’s visual style and could be rolled out across their company, partners and vendors. From product photography to tone of voice, we armed Jet with the building blocks to create a consistent and fluid brand identity. Whether they are creating day-to-day on-site assets or high-concept, campaign-driven advertising, Jet now has the design tools and guidelines to create stunning and consistent visuals.