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Uncle Julio's -321 Margarita

When you have one of the world's coolest (and coldest) margaritas there is a need to capture the magic that makes it so special. That's what Response Marketing did to help launch the -321 Margarita for Uncle Julio's. The spot takes you tableside as the drink is made to order using liquid nitrogen to flash freeze fresh ingredients. It's then topped off with a homemade meringue puff that is also flash frozen so guests breathe out smoke after they pop it into their mouths. With such a fun drink, guests can't help but laugh and smile as they share the experience with their friends.


Advertiser: Uncle Julio's

Brand: Uncle Julio's

Creative Agency

Creative Agency: Response Marketing

Production Company

Director: Jeremy Russell

DOP: Chase Bowman

Producer: Michael Flanagan


Culinary: Scott Lodel

Brand Marketing: Valerie Voges

Category: Restaurants, Retail and restaurants

Genre: Strategy/Insight