We created a store display experience that sells shoppers on the relevance of VR and why they should choose the Oculus brand. Our content highlights how Oculus can help consumers travel the world, and worlds beyond, in VR. By featuring how the platform can be used to power social connections, workflows, entertainment and education, the content demonstrates how VR is accessible for all consumers, not just for hardcore gamers. Each vignette was also created to be modular, so as new experiences are released, the content can easily be updated and scaled seamlessly. Instead of the traditional mixed reality promotion, we wanted to create a more ownable way to showcase VR, blending 2D and 3D animation with live action footage.