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Group745
Group745
Group745
Group745
Group745
Group745

Oculus Retail Exerience

15/08/2018
Advertising Agency
New York, United States
14
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Credits
We created a store display experience that sells shoppers on the relevance of VR and why they should choose the Oculus brand. Our content highlights how Oculus can help consumers travel the world, and worlds beyond, in VR. By featuring how the platform can be used to power social connections, workflows, entertainment and education, the content demonstrates how VR is accessible for all consumers, not just for hardcore gamers. Each vignette was also created to be modular, so as new experiences are released, the content can easily be updated and scaled seamlessly. Instead of the traditional mixed reality promotion, we wanted to create a more ownable way to showcase VR, blending 2D and 3D animation with live action footage.
About Firstborn

Firstborn is a design and innovation company. We work with forward-looking companies to shape modern brands for a purpose-driven future.

 

Founded in 1997 as a design and technology company, we’ve seen the landscape change dramatically. Our industry has transformed, our clients’ businesses and their challenges have become more complex, consumer behavior has shifted, and we, as a company, have evolved with those changes.

 

Twenty years ago, Firstborn was founded on the belief that intuitive and engaging consumer experiences and digital products will help move our clients’ businesses forward. We still believe that today.

 

Today, we help our clients realize the full potential of being a modern digital brand through a combination of our proprietary design process and the work forged from it.