null - Lafayette 148 New York Redesign

After 20 years in business, the new site represented an opportunity for L148 to gain back control of their brand story and create a new kind of customer experience, one that would act as destination for their consumer’s wardrobe and content needs not merely a digital catalog. To create content that would resonate with existing customer while helping new customers gain a deeper, richer understanding of Lafayette 148—we used the motif of “details” to show how “Art at Work” benefits her, how it inspires the brand, and how it comes to life in every aspect of Lafayette 148’s business.