null - NYU Langone Hospital Redesign

Hassenfeld Children’s Hospital (HCH) has a unique philosophy of care, one that treats parents and doctors as partners in the health of the child. It was this philosophy that drove Firstborn’s redesign of the HCH website. We wanted to visualize HCH’s care through photography, animation and video to bring the patient experience to life. This included animated stories to help clarify complex topics and bring clarity to parents making difficult choices about their children’s health. Each of these was told through a distinctive animation style, reinforcing the brand. We worked to capture the correct tone needed to balance authenticity, authority, and approachability in every piece of content.