Hewlett Packard, HP Z800 - 4D Christmas Launch
Music
Music Company: Air-Edel Associates Ltd
Composer: Walter Mair
Music Brief Coordinator: Trevor Best
Genre: Music performance
Air-Edel worked with Drive to celebrate the launch of their latest touchsmart PC. This was the first time that CGI character animation were built into a large-scale 4D projection mapping show. The building projection canvas was the remarkable Maritime Hotel in New York’s famous meat-packing district. The seasonal event drew in hundreds of people mesmerised by the scenes playing out across the New York skyline. A stakeholder and press event was also staged in the Maritime Hotel itself.