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Guinness Swim Black

1994's Irish classic sees a man dancing around in anticipation of his pint glass being slowly filled with draught Guinness. For months afterwards, his dance was much imitated in pubs across Ireland and the UK.

Client

Advertiser: Abbott Mead Vickers BBDO

Brand: Guinness

Creative Agency

Creative Agency: Abbot Mead Vickers

Creative Director: Jonathan Glazer

Copywriter: Abbott Mead Vickers BBDO

Art Director: Abbott Mead Vickers BBDO

Planner: Abbott Mead Vickers BBDO

Strategist: Abbott Mead Vickers BBDO

Producer: Maggie Rodford

Executive Creative Director: Abbott Mead Vickers BBDO

Chief Creative Officer: Abbott Mead Vickers BBDO

Music

Music Company: Air-Edel Associates Ltd

Music Supervision: Matt Biffa

Composer: Arranged by: Graham Preskett

Performer: Abbott Mead Vickers BBDO

Sound

Sound Company: Air-Edel Associates

Producer: Maggie Rodford

Category: Alcoholic drinks

Genre: Music & Sound Design