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"Real Actors" by Progressive and Arnold

Flo is part of the fabric of American culture, which is something Progressive is very proud of. And it’s up to Arnold and Progressive to keep her there. The Real Actors spot is the latest in a long list of examples that do just that. Anyone with a TV in 2018 has seen all the commercials purporting to show real people giving unscripted, real reactions. And Progressive’s campaign starring Flo has long been the polar opposite of that. So, if those commercials feature “Real People, Not Actors,” Progressive commercials unapologetically feature “Real Actors, Not People” – and the funny comedy performers and smart writing that comes with that. Consumers fatigued by advertising featuring “real people” have been responding in droves, thanking Progressive for trolling the category and calling the Real Actors parody “well played” and “truly a gift.”

Client

Advertiser: Progressive Insurance

Chief Marketing Officer: Jeff Charney

Director, Marketing Strategy: Lauren Barger

Brand Strategist: Katie Riley

Marketing Manager: Sandra Supler

Creative Agency

Creative Agency: Arnold

Copywriter: Patrick Franklin

Strategist: Molly Chisholm, Lanna Tokuhiro

Producer: Mike Lawson, Jeanne Moran

Executive Creative Director: Sean McBride

Chief Creative Officer: Icaro Doria

Broadcast Production: Mike Lawson, Jeanne Moran

Project Management: Brya Capell

Marketing: Val Bettini, Dot Delany, Caroline Kozub, Aidan Keefer

Strategy: Molly Chisholm, Lanna Tokuhiro

Business Affairs: Danielle Ivicic, Taylor Thomas

Production Company

Production Company: Station Film

Executive Producer: Caroline Gibney

Director: Brendan Gibbons

Producer: Geoff Clough

Managing Partner: Steve Orent

Offline

Edit Company: Beast

Editor: Merritt Duff

Producer: Melissa Lubin, Jen Gothard

Category: Finance/insurance, Insurance

Genre: Comedy