Lyft, the fastest growing rideshare company in the US, partnered with global experience agency, Huge to create Lyft’s newest themed ride mode exclusively in NYC’s favorite beach destination, Montauk. To celebrate what’s so special about this town “at the end of the world,” we created the ultimate beach life experience: Montauk Mode. With Montauk Mode, riders could score a ride for themselves and up to 3 friends in one of Lyft’s beach-themed cars and get whisked away to a VIP experience hosted by Huge & Lyft at an iconic venue by the beach. At the secret venue, Huge & Lyft had an onsite photographer to capture each magical memory as riders mingled, lounged, and indulged. The event was catered by adventurous award-winning chef Gabe Kennedy and music throughout the weekend included live DJ sets and performances by Amanda Lee, Kate Usher & The Sturdy Souls, and Janelle Kroll.