KFC - 'KFC Versus' with Tekken 7 and TrackMania Turbo

KFC recruited four top YouTube gamers and four grime stars to battle it out in their e-sports event, which was to be live streamed on Facebook Live and Twitch, to win a lifetime supply of KFC chicken. With the event aimed at true gaming fans, the choice of video game was crucially important to the success or failure of the event - and that’s where Born Licensing stepped in. BHH London and KFC asked us to shortlist a selection of multiplayer games that were fun to play. After negotiations, we secure the rights for KFC to feature the hit games Tekken 7 and TrackMania Turbo in their live gaming event, as well as working with Sony to secure PlayStation consoles to be used.