Allegheny Health Network - 'Living Proof' with Operation

Allegheny Health Network and their creative agency were looking for a way to connect younger audiences with science and medicine. What better way to do that than by creating an enormous version of the iconic and popular board game operation? The massive 10-foot-wide and 15-foot-long Operation game toured Pittsburgh across malls and event locations, where kids of all ages were encouraged to remove cavity Sam's maladies with huge tweezers without setting off the dreaded buzzer. Born Licensing secured the rights for Allegheny Health Network to create the oversized Operation game. We managed liaison with rights holder Hasbro, working through the licence negotiation, creative and brand assurance processes.