Simonds Homes - 'Transform Your Home'

Simonds Homes’ creative agency, T20 Group, reached out to us with the idea of creating their very own Transformer - the core messaging being that Simonds Homes ‘transforms’ homes. Born Licensing reached out to Hasbro, the Rights Holders of the Transformers franchise, to gain initial buy-in and begin negotiating the commercial licensing terms. The licensing process was handled by Born Licensing from start to finish. The campaign consisted of 30” and 15” TVC, 45” cinema, outdoor, digital, print, online, home display and a launch party.