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Mercedes-Benz - Return to Chapman's Peak

Mercedes-Benz
17/07/2018
advertising agency
Johannesburg, South Africa
35
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To promote the technological masterpiece that is the Mercedes-Benz S-Class, we revisited a very special story from Mercedes-Benz’ advertising history. We found Mr. Christopher White, the man who plunged over 100 meters over the side of Chapman’s Peak Drive in the late 80’s, alive and well in East London and invited him back to tell his story, with a very interesting surprise instore for him back at the iconic road that almost took his life 3 decades ago.
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This was created by all employees of NET#WORK BBDO

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