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Team Kenya

A country like Kenya is so diverse, with 42 tribes and vast geographic and demographic separation, could we somehow get everyone on the same team? Well, by combining two very basic tech platforms, we did just that. A way for everyone to celebrate Kenyan success by raising a Tusker to the team. We created Team Kenya.


Advertiser: Diageo

Brand: Tusker Lager

Creative Agency

Creative Agency: Net#work BBDO

Copywriter: Shallom Wanjiru Muriuki

Art Director: John Kimani, Eric Maina

Strategist: Richard Swaab

Executive Creative Director: Brad Reilly

Chief Creative Officer: Mike Schalit

Account Management: Danielle Betts

Category: Alcoholic drinks , Beers

Genre: Creative technology, Digital, Strategy/Insight