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Group745
Group745
Group745
Group745
Group745
Group745

Here's to Us

16/07/2018
Advertising Agency
Johannesburg, South Africa
24
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Credits
Agency / Creative
Production
Editorial
Music / Sound
As Kenya’s national Brew, Tusker Lager stands for unity and togetherness in a country with strong division between her 42 communities. It’s true, there is no “I” in team, but there is an “Us” in Tusker. So, what if we proved to ordinary Kenyans that by standing together, extraordinary things happen? With the help of real life Kenyan Music Producer, Kaki Gondi of Flag 42 Records, we embarked on an epic journey to find out what makes us, us. Sampling sounds from all 42 tribes and documenting the experience, we blended them together, creating an anthem. A unified voice for a fractured nation. We sampled a classic Kenyan hit by Slim Ali and added vocals from Kenyan rap star, Wangeshi.
About NET#WORK BBDO

WE ARE calm African males. Wise African women. Brown skin goddesses. Thoughtful white females. Inspiring gays. Caring mothers. Dedicated fathers. Supportive uncles. Loving aunts. Kind sisters. Special daughters. Strong brothers. Superb sons. Future leaders. Power feminists. Creative activists. Authors. Artists. We dream, believe, think, create, tell stories, side hustle, collaborate, build and innovate. We have 184 years combined experience and together, we speak 12 languages. We are driven to make a difference, to seek out different, to learn new things, to uncomplicate, to communicate, to reach high goals. Our work moves individuals and then it moves the world, creates meaningful connections, resides in people’s minds, breaks new ground. We rally people behind a common goal. Get people to see the best in themselves. We care. Listen. Fail forward. Jump obstacles. Find solutions. Rise and shine. We give a damn and and take the time to understand the humans we serve. Turn passions into actions. Win and lose as a team. Do the right thing. We believe in love, respect and integrity. In honesty and creativity. We dance. We karaoke. We lang arm. We sing in the car and crack ideas in the shower. We grab a beer together. Laugh. Cry. And Live. We create magical meaningful connections. We make the work great, and then even greater. We are brave. Bold. Focused and agile, a future shaping un-agency business, where future talent is nurtured and thrives. A place where everyone grows and wants to be. Whatever we decide to do, we make sure it makes us and our clients happy. Because in the end how much you cared, how gently you lived, and how gracefully you let go of things not meant for you, is all that matters. We are NET#WORK BBDO 

This was created by all employees of NET#WORK BBDO