null - Kung Fu

The Rock My Soul meal from Chicken Licken is the ultimate in soul food and the perfect way to satisfy a restless soul. Introducing, SoulRocker, a game by Chicken Licken that takes you on the quest for inner-peace. Players collected chicken pieces along the way to build up their inner-peace in the hope of defeating the master at the end. But the master is no push over. So we used this to drive people in-store. If you couldn’t defeat him, you could go buy an actual Rock My Soul meal and you’d receive a secret code that gave you max inner-peace and the best chance of overcoming him to become the master yourself. It is the most successful branded game in South Africa…without a prize. It also rocked sales with the Rock My Soul meal becoming the No1 selling item on the menu.