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Kung Fu

16/07/2018
advertising agency
Johannesburg, South Africa
16
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Agency / Creative
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Editorial
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The Rock My Soul meal from Chicken Licken is the ultimate in soul food and the perfect way to satisfy a restless soul. Introducing, SoulRocker, a game by Chicken Licken that takes you on the quest for inner-peace. Players collected chicken pieces along the way to build up their inner-peace in the hope of defeating the master at the end. But the master is no push over. So we used this to drive people in-store. If you couldn’t defeat him, you could go buy an actual Rock My Soul meal and you’d receive a secret code that gave you max inner-peace and the best chance of overcoming him to become the master yourself. It is the most successful branded game in South Africa…without a prize. It also rocked sales with the Rock My Soul meal becoming the No1 selling item on the menu.
About NET#WORK BBDO

WE ARE calm African males. Wise African women. Brown skin goddesses. Thoughtful white females. Inspiring gays. Caring mothers. Dedicated fathers. Supportive uncles. Loving aunts. Kind sisters. Special daughters. Strong brothers. Superb sons. Future leaders. Power feminists. Creative activists. Authors. Artists. We dream, believe, think, create, tell stories, side hustle, collaborate, build and innovate. We have 184 years combined experience and together, we speak 12 languages. We are driven to make a difference, to seek out different, to learn new things, to uncomplicate, to communicate, to reach high goals. Our work moves individuals and then it moves the world, creates meaningful connections, resides in people’s minds, breaks new ground. We rally people behind a common goal. Get people to see the best in themselves. We care. Listen. Fail forward. Jump obstacles. Find solutions. Rise and shine. We give a damn and and take the time to understand the humans we serve. Turn passions into actions. Win and lose as a team. Do the right thing. We believe in love, respect and integrity. In honesty and creativity. We dance. We karaoke. We lang arm. We sing in the car and crack ideas in the shower. We grab a beer together. Laugh. Cry. And Live. We create magical meaningful connections. We make the work great, and then even greater. We are brave. Bold. Focused and agile, a future shaping un-agency business, where future talent is nurtured and thrives. A place where everyone grows and wants to be. Whatever we decide to do, we make sure it makes us and our clients happy. Because in the end how much you cared, how gently you lived, and how gracefully you let go of things not meant for you, is all that matters. We are NET#WORK BBDO 

This was created by all employees of NET#WORK BBDO

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