senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA

A Completely Responsive Webdesign

11/07/2018
Advertising Agency
Amsterdam, Netherlands
6
Share
Brand
SIGN UP FOR OUR NEWSLETTER
For the launch of the new adidas football boot models, which were worn during the 2016 European Championship, adidas presented a prize draw campaign. Dept teamed up to with adidas to work on this project. Dept was responsible for the execution of the site across all areas – from the design and the front-end execution to the database link and the integration of social media functions. In addition to the creation of the campaign’s concept, Dept developed a microsite that includes a prize draw. In this way, the two new football boot models X / ACE 15+ Primeknit in the new Black & White Edition were put in the spotlight. The target audience for the competition concerned active (hobby) footballers. To participate, the user goes to the link http://www.adidas.de/takeyourchance#/ to register with their email address and date of birth. Then they choose which type of player they are, based on their playing techniques, position and personality. The user can select from two models: ACE 15+ Primeknit “Control everything – Rule the game” for the traditional footballer or X 15+ Primeknit “Cause chaos – Destroy order” for the explosive scorer. After successfully completing, the user can share their experience with their new friends and their football team on their social media sites at just a single click. Thus, they also animate others to play along. Of course, the campaign’s site featured a completely responsive Web design – thereby allowing users to easily participate from all stationary and mobile devices. For the largest competition of the season, a total of 18 pairs of new X 15.1 and ACE 15.1 models were given away. Not only did the participant themselves win a new model, but their entire team did too.
About DEPT®
THIS MORNING YOU WOKE UP IN A DIGITAL WORLD.

Technology changes the way people live with each other. How products and services are designed, created and delivered. Technology changes the world in short. This allows us to connect people and companies with each other in innovative ways.

Technology is developing very quickly. But we are happy too. Because technology is what we do - day in, day out. And we are ready to help you. To revitalize your company and better connect to the new digital world. We make experiences that people wait for and that your company needs.

We are Dept. A digital agency with 1500 experienced thinkers and do'ers. Our agency combines creativity, technology and data. Our teams consist of the best professionals in the field of design, digital, marketing and commerce.

Our history is not that long. Because we were a collective of leading digital agencies. You may know these names: TamTam, Expand Online, Building Blocks, a friend or mine, Tricode, Second Degree, Webfactory, Unskippable and eBrella. We have come together with our love for digital and technology. Now we are joining forces to grow beyond the walls of one agency or the borders of one country.

One agency. A team. That makes ideas that change the world. A team that can scale up and get things done. That works together, supports and solves problems quickly. That helps you to look ahead where others can not.

How can we help you?
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0