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Transforming Eneco via Strategy, Design and Concept

11/07/2018
Advertising Agency
Amsterdam, Netherlands
10
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Brand
Agency / Creative
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With the message ‘Welcome to the new world’ Eneco is transforming from an energy supplier that supplies electricity and gas to Dutch households to a sustainable service provider. Dept was already involved in the development and maintenance of the Eneco app and this collaboration has now been extended to the development of the strategy, concept and design of Eneco.nl. Based on interviews, research and data, a broad team of Dept specialists worked closely with people from Eneco to renew the highly outdated Eneco website. In doing so, they focused on service, sales and sustainability. The guiding principle was that visitors of the website experience and feel the new world through user experience, and not just through words. The new environment has been designed with the emphasis on ‘mobile first design’, with a great deal of attention being devoted to the digital translation of the ‘pop style’ elements that characterize the Eneco brand. Eneco has a step-by-step approach when it comes to helping its (potential) customers to make their lives more sustainable. We decided to give shape to this by placing a 3D house on Eneco.nl. This model gives people clear ideas on how to become more sustainable, be it by placing solar panels or installing a Toon thermostat. The 3D house offers people an alternative, dynamic way to navigate Eneco’s products and services, including the new WarmteWinner and Ketelcomfort. The challenge was to make the message and promise of the New World tangible. Conceptually, people don’t just become Eneco’s client, they become a member. And that is something to celebrate. We wanted to load Eneco’s new world with a character that ties in with a form of positive activism. We extended that feeling throughout the appearance of the entire website. The new style has a wide range of assets and colours, the richness of which defines a flexible brand that is equipped to answer the questions of our time. - 850,000 users per month. - 5,000,000 pageviews per month. - An average session duration of 02:46 minutes. - Increased rating of the website after going live of the new eneco.nl: from a score of 2.4 to a score of 3.2, consisting of a total score of 5.
About DEPT®
THIS MORNING YOU WOKE UP IN A DIGITAL WORLD.

Technology changes the way people live with each other. How products and services are designed, created and delivered. Technology changes the world in short. This allows us to connect people and companies with each other in innovative ways.

Technology is developing very quickly. But we are happy too. Because technology is what we do - day in, day out. And we are ready to help you. To revitalize your company and better connect to the new digital world. We make experiences that people wait for and that your company needs.

We are Dept. A digital agency with 1500 experienced thinkers and do'ers. Our agency combines creativity, technology and data. Our teams consist of the best professionals in the field of design, digital, marketing and commerce.

Our history is not that long. Because we were a collective of leading digital agencies. You may know these names: TamTam, Expand Online, Building Blocks, a friend or mine, Tricode, Second Degree, Webfactory, Unskippable and eBrella. We have come together with our love for digital and technology. Now we are joining forces to grow beyond the walls of one agency or the borders of one country.

One agency. A team. That makes ideas that change the world. A team that can scale up and get things done. That works together, supports and solves problems quickly. That helps you to look ahead where others can not.

How can we help you?
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