Chevrolet 'Poem'
In the new Chevrolet Campaign, Poem, Manchester United stars quote strong motivational words from Victor Hugo, Miguel de Cervantes Saavedra and Shakespeare to celebrate the release of new car models Cruze, Camaro and Equinox.
The beautiful film, directed by Sehsucht’s Ole Peters, blends images of the new models with moments of Paul Pogba, David de Gea and Chris Smalling which capture the high energy surrounding their performance on the pitch, their fans and the press. Shot in the famous Old Trafford stadium and on location in Manchester and Shanghai. The powerful voice over is made up of the three players reading the work of the famous poets in their own language.
The campaign was released this month and will be aired online and for TV in China. Created by Shanghai General Motors, McCann Shanghai and production company, Made In China.
SEHSUCHT | DREAM. DESIGN. CREATE.
We are a hybrid production studio, merging the arts of filmmaking, animation and visual effects. Our hand-picked team of directors apply visual storytelling to create emotionally captivating pieces of art, with all projects supported by our experienced and specialized VFX, design and film production teams.
Sehsucht was originally founded in 2000, by Martin Woelke and Ole Peters in Hamburg, Germany, destined to leave its mark as a top-notch quality label in the field of animations and motion graphics.
Since this launch, we have successfully grown into an internationally acclaimed production studio positioned as an industry leader in Europe’s VFX, production and animation landscape.
With the same untiring drive and excitement as back in the early days, we direct and produce cutting-edge visual content for our clients from the creative industries. We count more than 50 design-obsessed individuals that are united in their aspiration to further push the boundaries of storytelling by deploying narrative concepts that deliberately blend commerce with art.
At Sehsucht we believe every idea that comes through our door, however large or small, has a story to tell. Therefore our team of passionate artists work hard to deliver only the best, without compromise on quality or creativity.
With three studios based in Berlin, Munich and Hamburg, we provide both our talent and clients environments for creation, design, experimentation and technical excellence.
OUR BEST WORK IS LIKE A STATEMENT. OUR SIGNATURE. UNIQUE AND DISTINCTIVE THROUGH THE FUSION OF STORYTELLING, DESIGN AND TECHNICAL EXECUTION ON A STATE-OF-THE-ART LEVEL.
