Innocent - The Easy Way

WE CONNECT BRANDS WITH CULTURE

Cult is Crane.tv's production company and branded entertainment agency, providing creative, production and amplification solutions to leading agencies and revered brands around the globe.

In just a few short years, we have become the go to for achieving the impossible in production, winning 5 Cannes Lions including Promo & Activation, Design and Outdoor. Be it in long or short form for online or TV, we have turned ideas that have been deemed ‘impossible’ at pitch by some production companies into content worthy of accolades.

Harnessing a decade of publication experience and insight, we specialise in producing audience-first content and experiences that bridges the gap between what brands want to say and what consumers are willing to engage with.

Our editorial approach to video production utilises an extensive network of contributors, influencers and talent to yield organic, shareable content. Whether it’s an episodic show for TV or short clips for social media or an immersive experience, we’ve done it, and would love to do it for you too.