Posters With Style
‘Posters with style’, when posters become hair models.
A global hairdressing brand with over 430 salons worldwide, TONI&GUY is located in key upscale areas in Singapore and relies heavily on store location visibility as well as creative reputation to attract potential clients and walk-ins.
VML’s idea was then to innovate with outdoor posters. The agency created posters that could be styled, allowing stylists to showcase their abilities and the brand’s pedigree in an intriguing way.
By simply lengthening the traditional poster, the actual medium then became a representation of hair for faces on the poster design - allowing stylists to style the upper half of the poster as if they were styling the human head.
VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
VML is a WPP agency (NYSE: WPP).
