The Hope Page
UNICEF faces fundamental challenges in getting donations. People are either put off by the effort of making a donation, or don’t have the spare cash to give.
VML Sydney removed those barriers and made donating as easy as opening a tab in your web browser. The Hopepage lets you contribute some of your computer’s spare processing power to mine cryptocurrency, which is then automatically donated to UNICEF to fund life-saving aid for children in crisis. It’s a new way for people to donate, without giving money. Plus an entirely new revenue stream for UNICEF to be deployed as emergencies arise.
VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
VML is a WPP agency (NYSE: WPP).