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American Express MSNBC

Creativity Online and Bernstein & Andriulli: Roof Studio Constructs the American Dream with American Express NYC based Roof Studio captures the excitement of business expansion through the purchasing capabilities of the American Express Open Card. “As we leave behind a record recession for the American economy, there is huge opportunity for growth. The economic contraction forced many businesses to become leaner and focus on necessities, making for work that is more efficient and focused. But recent employment numbers and economic growth the last couple years means that part of our history is mostly over. For business owners, now is the opportunity to start expanding again, using the lessons learned from the downturn. American Express Business wants to be the one to enable the next period of growth and tapped Roof Studio to help them spread their message through a series of print ads and a video that visualizes their hopes for their customers.”

Production Company

Production Company: Roof Studio

Executive Producer: Crystal Campbell

Category: Credit cards, Finance/insurance

Genre: Animatics, Animation