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Grolsch x TIFF: People's Choice Awards

Unlike other film festivals, TIFF is not juried. Its hallowed top prize – the Grolsch People’s Choice Award – is, as its name implies, chosen by the TIFF audience. To get them voting, we created a series of trailers that celebrated the outlier in every theatre.

Category: Alcoholic drinks , Beers

Genre: Editing, People, Storytelling, Strategy/Insight