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Jack Daniel's x NBA: Whiskey and Ink

What’s one thing Jack Daniel’s and the NBA have in common? Something that feels right for each brand and interesting to consumers? Tattoos. Whiskey & Ink popped up in a hip Toronto art gallery for one night. We invited fans to explore the inspirational stories behind the tattoos of amateur basketball players and NBA alumni, Mo Williams.

Category: Alcoholic drinks

Genre: Experiential