Jack Daniel's x NBA: Whiskey and Ink
What’s one thing Jack Daniel’s and the NBA have in common? Something that feels right for each brand and interesting to consumers? Tattoos.
Whiskey & Ink popped up in a hip Toronto art gallery for one night. We invited fans to explore the inspirational stories behind the tattoos of amateur basketball players and NBA alumni, Mo Williams.
Category: Alcoholic drinks
Genre: Experiential