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Group745
Group745
Group745
Group745
Group745
Group745

Jack Daniel's x NBA: Whiskey and Ink

16/05/2018
Advertising Agency
Toronto, Canada
33
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Credits
What’s one thing Jack Daniel’s and the NBA have in common? Something that feels right for each brand and interesting to consumers? Tattoos. Whiskey & Ink popped up in a hip Toronto art gallery for one night. We invited fans to explore the inspirational stories behind the tattoos of amateur basketball players and NBA alumni, Mo Williams.
About The Hive

We are the valuable encounters company. We believe memories are the most valuable predictor of future behaviour. We identify and create memories that bond people and brands into the future. Our capabilities cross creative agency with activation firm, but our sweet spot is in commercial growth.