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Group745

Picturehouse

10/05/2018
Animation
London, UK
12
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Credits
This ident is a celebration of the Picturehouse family of cinemas and of film itself. The artwork was made using paper cutouts, a metaphoric nod to the art and craft of filmmaking. Repeat viewing was an important consideration, and it was an epic undertaking with all of their cinemas and dozens of film references, all carefully chosen to reflect the Picturehouse culture. Countless replacement assets were needed to make the artwork come to life; each one designed and digitally animated before being cut, glued and animated again in camera.
About Picturesmith
Helping to bring stories to life since 2012
We are an award winning animation studio that partners with brands and agencies around the world. 

Whether you need a commercial or an explainer video, we craft marketing content that gets noticed. We start with your idea and then use stop motion, 2D, motion design, mixed media or live action to bring your story to life.

To learn more about what we do check out some case studies in our portfolio.

Our London animation studio is just off Broadway Market. Come and say hello!


Our Sustainability Promise
Your project will be made in the most environmentally responsible way possible, from the materials we use to construct sets and props to the renewable energy we use to power our studio. We also carbon offset through the tree planting programs around the world that we’re involved with.

1% of our revenue is donated to environmental charities through our membership with 1% For The Planet.