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Ghost

25/04/2018
Advertising Agency
Madrid, Spain
20
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Brand
Agency / Creative
Production
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“Ghosts”, is the new Pavofrío´s campaign created by McCann Madrid that reflects some of the women fears, and trying to chase them away. Under the claim “'Let's not feed the fears, let's feed another model of woman”, the brand, with a touch of humor, puts the attention into four women social problems: to be mother yes or yes, not to be single, feel culpable for prioritizing the professional life, and try to look perfect into the social networks.
About McCann Spain
We are a leading agency in creativity both in Spain and worldwide. Our team constantly seeks excellence in the creation and production of ideas that help solve our clients' business problems and help brands leave a mark on people's lives.


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