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GumshoeEmbed With Credits

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Amsterdam Metropolitan Area launched a unique creation, Gumshoe, which is a range of sneakers with soles made from chewing gum taken from the streets of Amsterdam. Conceptualized by Publicis One’s agencies (Leo Burnett, MSL and Publicis), the initiative aims to improve the city’s image and reputation with cleaner streets and raise awareness of the chewing gum littering problem.

CREDITS

Brand

Agency / Creative

Production

Post Production / VFX

Editorial

Categories: Corporate, Social and PSAs

Publicis Groupe Poland, 4 years ago