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Group745
Group745
Group745
Group745
Group745
Group745

L'Oreal VR Recruitment Experience

20/04/2018
Creative Production Studio
London, United Kingdom
29
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Credits
Brand
Agency / Creative
As part of L’Oréal (UK) Limited’s ongoing strategy to create a fully digital and immersive recruitment tool kit, L’Oréal selected Contented Brother’s proprietary assessment platform to incorporate into their assessment process for their competitive graduate scheme. The assessment platform was developed with the intention to immerse users into a hyper-real 360 environment within the L’Oréal UK headquarters. The user is taken on a tour by their virtual host, where they drop in on a meeting. The user is asked to participate in the meeting, making selections which provide L’Oréal with insight about the candidate’s strengths, values and personality L’Oréal’s inaugural trial of the technology is currently live, with the first round of results due in March. This initiative is just the latest example of L’Oréal’s sector-leading approach to incorporating innovative technology to further improve its cutting-edge recruitment process.
About Contented Brothers

Contented Brothers is an award-winning creative content agency with a focus on moving image and immersive media. We are a team of true believers in the power of content to inform, entertain and inspire.


We were established by two brothers with backgrounds in broadcast TV and internet start-ups in 2010. The world-class team has experience in documentary, PR, digital, corporate and consumer comms, strategy, advertising and branded content. We have created campaigns across industries including financial services, technology, healthcare, beauty, travel, and more.


In keeping with our history, we maintain a family-feel in the way that we interact with partners, clients and each other. This means that not only do we produce award-winning work for our clients, everyone finds the process fun and rewarding.