Wasteboards
WHERE DESIGN MEETS SUSTAINABILITY & SKATEBOARDING
On the National Day of Sustainablity we launched the campaign Join the Ride, for Wasteboards. This new skateboard brand challenges everyone to join the battle against plastic waste. WasteBoards combines unique design with a sustainable mission, by creating professional skateboards from colourful recycled plastic bottle caps. It’s a very cool brand, but above all: it’s a movement. Something people can join, and feel good about it. With the campaign we wanted to emphasize that emotion, by asking people to ‘Join the ride’. First we created the campaign movie, where all aspects of WasteBoards are combined: skating, sustainability and design. From there the campaign was developed that focuses on skaters, design lovers and people who want to contribute to a better world. On social media, every target group is approached with a different message. And by using retargeting methods in the end everyone is exposed to the entire story of WasteBoards.
THE STORYTELLING AGENCY
We are an Amsterdam based creative agency that believes in the power of storytelling.
THE BRAND CONFLICT MODEL
What does the story of Tesla have in common with Iron Man (besides that the rumor goes that the movie character of Iron Man is slightly based on Elon Musk)? They both depict a clear conflict, one that draws people in emotionally. The same counts for brands. Our Brand Conflict Model© uses the ancient power of storytelling to build stronger brands. It’s simple but revolutionary.
NO CONFLICT NO STORY
OUR TOOLS
BRAND CONFLICT SESSION
The Brand Conflict Session is used to identify or sharpen the DNA and core positioning of a brand. In the Brand Conflict Session we find and create the brand archetype, define the brand conflict, and develop the initial overall storyline of a brand. The session gives an inspiring foundation for the communication and culture of a brand, organization or company.
EDITORIAL SESSION
The Editorial Session is used to find the most important stories of the brand, and create original content. In the Editorial Session, brand teams are asked to develop a magazine cover for the brand. In this way the participants start thinking of strong content solutions instead of product USPs; it’s a great way to kick-start a project and boost the energy of the team.
CREATIVE CONTENT CALENDAR
The CCC is a web-based tool that helps brands to get a full overview of all content and campaigns running across different channels. So no more printing out-of-date Excel sheets! The CCC means that everyone can work on the calendar at the same time. You can view the brand’s total communication activities by year, month, day and channel.