null - Giving Gene

Giving Gene is a bold fundraising and awareness campaign that explores why people give. The national campaign offers Canadians the opportunity to test their DNA by purchasing a Giving Gene Kit from GivingGene.ca and find out if they've inherited the "Giving Gene," a genetic polymorphism that can determine a person's altruistic tendencies. Giving Gene Kit proceeds go directly to Easter Seals Canada, helping the organization continue providing life-enhancing services to Canadians living with disabilities. Unlike other fundraising campaigns, the Giving Gene appeals to humans' innate curiosity and offers supporters the gift of self-discovery.