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The Mainland 2000-piece voucher

Mainland have always believed good things take time. So we created a voucher that lives by those words, taking almost as long to make as our cheese does. The Mainland 2,000-Piece Voucher. A huge, ridiculously difficult puzzle, that punters have to complete to redeem. We gave the vouchers away on Facebook, for Kiwis to attempt over the Christmas break. It may take them a bit of time, and a whole lot of effort, but – just like Mainland cheese – it’ll be worth the wait.


Advertiser: Fonterra

Brand: Mainland Cheese

Creative Agency

Creative Agency: Colenso BBDO

Copywriter: Eloise Jack

Art Director: Charlie Godinet

Producer: Cherie Mason

Chief Creative Officer: Levi Slavin

Media Agency

Media Agency: MediaCom

Category: Food