Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

SelfieSTIX

INSTEAD OF CREATING AN AD TO DEMONSTRATE THE IRRESISTIBILITY OF PEDIGREE DENTASTIX, PEDIGREE CREATED A PRODUCT - PEDIGREE SELFIESTIX. A SPECIALLY DESIGNED PHONE ACCESSORY THAT ATTACHES A DENTASTIX TO ANY PHONE, SO YOU CAN CAPTURE THE PERFECT DOG SELFIE EVERY TIME. SELFIESTIX LAUNCHED VIA A CAMPAIGN THAT INCLUDED ONLINE FILM. THE FILM STARS A DOG WHO HAS LEARNT HOW TO MIMIC HER OWNER’S SELFIE ‘DUCKFACE,’ AND REPEATS THE ACTION IN A COMEDIC WAY TO TRY AND EARN A DELICIOUS PEDIGREE DENTASTIX. THE FILM DIRECTED PEOPLE IN STORE OR TO A SHOPIFY PAGE TO GET THEIR FREE SELFIESTIX WITH A PURCHASE OF DENTASTIX. FOR EVERY DOG OWNER IN THE COUNTRY, THE CAMPAIGN GENERATED 5 INTERACTIONS AND PEDIGREE DENTASTIX SAW A 24% SALES INCREASE YEAR ON YEAR.

Creative Agency

Creative Agency: Colenso BBDO

Category: Home, Pet food

Genre: Digital, Experiential, Strategy/Insight