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Group745

Under Armour - Yusra Mardini

Under Armour
19/03/2018
Group745
Post Production
London, UK
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Post Production / VFX
New campaign for Under Armour featuring the inspirational Yusra Mardini. The Syrian athlete had to leave her family behind after the swimming pool where she was training in Damascus was bombed. Yusra was crossing the Mediterranean Sea when the engine on their boat began to fail. She jumped into the water along with her sister and two other swimmers, and draggued the boat through the water for 3 hours before reaching the shore. She saved many lived that day including her own. Yusra went to compete at the Rio Olympics and is now a UHNCR ambassador.
About CHEAT

Cheat is a new kind of post production studio, run by creators for creators. We use the magic of craft to move storytelling forever forwards.

Founded in 2015, Cheat is known for its colour and finishing work across all forms of motion picture. From our East London studio and beyond, we bring you bold vision, considered innovation, and exceptional craft.

In 2023, we joined forces with International powerhouse Harbor Picture Company, bringing the expertise of two artist rosters together across advertising and entertainment.