Adobe "The Future Is Yours. Make It."
Adobe Creative Cloud gives students the tools to succeed in the classroom, in their career and now… life. In a new video campaign titled “Creative Cloud VS...” Adobe gives a sneak peek into the lives of three roommates who utilize Photoshop, Illustrator and InDesign to evade a parent on social media, design a custom tattoo, and tackle a messy roommate.
The campaign was created by advertising agency Pereira & O’Dell in San Francisco who also formulated the new strapline “The Future is Yours. Make it.”
The work is a fresh take on the tutorials which Adobe clients know and love as Adobe tools are incorporated into the narrative, spinning funny stories out of daily circumstances.
https://futureisyours.adobe.com
Founded in 2008 by Andrew O’Dell and PJ Pereira, Pereira O'Dell, is a full-service bi-coastal creative agency with offices in San Francisco and New York. In partnership with Serviceplan, they were named 2022 Independent Network of the Year at the Cannes Lions Festival of Creativity. Pereira O'Dell is the first advertising agency to win an Emmy against regular television programming, winning "Outstanding New Approach to Television for the social film "The Beauty Inside" for Intel. Notable clients include MINI, Zelle, IHOP, Midea, Fifth Third Bank, Adobe, Stella Artois, the Ad Council, and more.
