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Marrakesh ePrix

For our first campaign since winning their global strategic and creative account, Formula E challenged us to transform perceptions of electric racing and provoke sports fans to tune in, demonstrating to them how Formula E is reinventing racing. We launched this integrated campaign with a high-energy TV commercial on Channel 5. During the adrenaline-charged ad we sped our audience around the streets of Marrakesh reflecting the electrifying power and energy the Formula E race will bring to the city. With a total of 14 races taking place across 11 cities, this was the first in a series of creative tailored per race location. The TV spot was supported by a fully integrated campaign spanning TV, social, outdoor and digital channels, running throughout the UK and Germany.

Category: Cars, Sports and leisure

Genre: Digital, Print