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Sky Sports GAA - Be inside the Game

The film captures Gaelic footballers and hurlers knee deep in training. It's a world of whiteboards, repetitive drills, and training bibs… the roar of the crowd comes later. Believe Media's Michel + Nico are adept at capturing what goes on before kick-off, and this attractively shot piece underlines the preparation required at the highest level.


Advertiser: Sky Sports

Brand: GAA

Creative Agency

Creative Agency: Brothers and Sisters

Producer: Kate Banks

Executive Creative Director: Andy Fowler

Head of Production: Nicola Ridley

Production Company

Production Company: Believe Media

Executive Producer: James Covill

Director: Michel + Nico

DOP: Frederick Backar

Producer: Dougal Meese

Production Service

Production Service Company: Big Fish

Executive Producer: Dara McClatchie


Editor: Matt Newman

Post Production / VFX

Post Production Company: Nineteentwenty

Flame Artists: Hannah Ruddleston

VFX Supervisor: Ludo Fealy / Duncan Horn


Music Company: Goldstein


Sound Company: Scramble Sound

Sound Engineer: Ollie Usher

Category: Sports and leisure

Genre: Action, Dialogue, Documentary, Editing, Music & Sound Design, People, Photography, Scenic, Storytelling