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Edition : InternationalLanguage : English

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i-D x Loewe

01/02/2018

100%

Production Company & Photography Agency

Amsterdam, Netherlands

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01/02/2018

Credits

Brand

Agency / Creative

Production

Editorial

Music / Sound

To the words of William Morris and the voice of James Massiah, Caroline directs a magical film for LOEWE x i-D. Inspired by the iconic fashion brand’s latest capsule collection, an homage to the work of legendary British textile designer, artist, and writer William Morris, the spectral clip pays tribute to the makers. Echoing the spirit of this collection, ‘Morris Meets Punk’, we are introduced to a tribe of young creators. James Massiah, the contemporary London poet and DJ, is the tribe’s leader, speaking in quotes from William Morris. In a whimsical aesthetic setting, Caroline sure enters the high-end fashion arena with a bang.

About 100%

100% is an award-winning and cutting-edge production company based in Amsterdam, that is a playground for creatives working in the fields of film, photography and other forms of audiovisual media. The outfit is made up of an international roster of multi-disciplinary talent. 100% consists of a commercial, photography, scripted and non-scripted department. The work has premiered and toured globally at A-list festivals and been part of prestigious international competitions. Honoured with the Producers Award in Cannes by the YDA Jury, 100% is internationally recognised as one of the top creative content companies in Europe, working on global campaigns for brands like Nike, adidas, CASETiFY, Gentle Monster and many others.

Formerly known as 100% HALAL (2005), HALAL (2015)

Same Company, New Name.

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