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SIRE celebrates its 50-year anniversary with ‘Listen to the Future’ – an integrated jubilee campaign we are proud to have produced in full. Stichting Ideële Advertentie (SIRE) is a Dutch foundation and NGO that creates campaigns on issues considered socially or culturally relevant. It was founded by 30 advertisers in 1976 and was an initiative from the industry itself, and can be considered the Dutch version of the American Advertising Council or APA. The goal was to use advertising as a tool to shed a light on societal issues and themes. Together with Dawn, we set out on a journey with Anna van ‘t Hek, Caroline Koning & Lotte van Raalte to bring to life a mini-documentary, TVC and various OOH and social media elements.


Brand: SIRE

Creative Agency

Creative Agency: Dawn

Production Company

Production Company: HALAL

Director: Caroline Koning

DOP: Jasper Wolf

Editorial & Online: Marcel Oudendijk @ Captcha!


Editor: Maarten Ernest

Post Production / VFX

Grade: Barry Clarke @ Captcha!


Music : Raven Aartsen

Category: Other