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SIRE - SIRE

SIRE

01/02/2018

100%

Production Company

Amsterdam, Netherlands

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01/02/2018

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SIRE celebrates its 50-year anniversary with ‘Listen to the Future’ – an integrated jubilee campaign we are proud to have produced in full. Stichting Ideële Advertentie (SIRE) is a Dutch foundation and NGO that creates campaigns on issues considered socially or culturally relevant. It was founded by 30 advertisers in 1976 and was an initiative from the industry itself, and can be considered the Dutch version of the American Advertising Council or APA. The goal was to use advertising as a tool to shed a light on societal issues and themes. Together with Dawn, we set out on a journey with Anna van ‘t Hek, Caroline Koning & Lotte van Raalte to bring to life a mini-documentary, TVC and various OOH and social media elements.

About 100%

100% is an award-winning and cutting-edge production company based in Amsterdam, that is a playground for creatives working in the fields of film, photography and other forms of audiovisual media. The outfit is made up of an international roster of multi-disciplinary talent. 100% consists of a commercial, photography, scripted and non-scripted department. The work has premiered and toured globally at A-list festivals and been part of prestigious international competitions. Honoured with the Producers Award in Cannes by the YDA Jury, 100% is internationally recognised as one of the top creative content companies in Europe, working on global campaigns for brands like Nike, adidas, CASETiFY, Gentle Monster and many others.

Formerly known as 100% HALAL (2005), HALAL (2015)

Same Company, New Name.

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