Rolls-Royce - 360° Video and Rendered Content
Rolls-Royce Motor Cars wanted to bring to life a vision for the future: Rolls-Royce’s VISION NEXT 100, codenamed 103EX. VR was chosen as a suitable medium to achieve this and a beautifully crafted 360° video, comprised of filmed and rendered content, was created.
In this immersive video, Eleanor Thornton, the model and muse behind the iconic ‘Spirit of Ecstasy,' provides a beguiling voiceover accompanying the intricate opening particle sequence. The viewer is then taken on a journey from Goodwood, ‘The Home of Rolls-Royce’, to arrive inside the 103EX car, exploring it from all angles.
The opening fly-through of Goodwood was captured using Nokia’s OZO camera and an ALTA 6 drone. REWIND was one of the first companies in the UK (if not the world) to make use of bespoke rigs and drone-mount this innovative new camera system. The result is a breathtaking ‘magic carpet ride'.
Next, viewers enjoy and explore the fine detail of the 103EX in CG and the final view is a high-speed animated race into the future. Rolls-Royce’s dream of a zero-emission drivetrain with advanced suspension allows the vehicle to almost skim across the road surface.